The Goal 3rd Revised Edition

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business -- a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment. A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga." This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action. Eliyahu M. Goldratt is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. His reputation as a "slaughterer of sacred cows" was born in 1979, when he devised a computerized production scheduling system that revealed serious shortcomings in certain long-cherished manufacturing methods. Today, through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor Gamble, and AT&T, Dr. Goldratt continues his crusade to teach American business to re-examine its basic assumptions in order to compete effectively in the new global market place.