Playaway Products Launches Global Partnership with MDM Entertainment


Enriching Australia and New Zealand's public libraries with Wonderbook, Launchpad, and Playaway






Tuesday, April 16, 2024  



Playaway Products Launches Global Partnership with MDM Entertainment, Enriching New Zealand & Australia Public Libraries with Wonderbook, Launchpad, and Playaway 



SOLON, OHIO [Tuesday, April 16, 2024]Playaway Products, the innovator of the North American pre-loaded library market, and MDM Entertainment, the single source solution for collections and content, today announced a new partnership to bring world-class digital content into New Zealand and Australia’s public libraries. The direct connection between Playaway Products and MDM Entertainment’s mission allows libraries to bridge the digital divide and make technology accessible to everyone.  

Playaway Products is home to the award-winning Wonderbook read along, featuring a diverse collection of expertly curated titles, including 400+ award winners, sing-alongs, Spanish language, youth large print, comics and graphic novels, and more. With almost 1,000+ titles and new releases every month, Wonderbook creates confident book lovers at libraries.  

The demand for read-along books continues to grow globally as libraries recognize their value in supporting children's literacy development. On Wonderbook’s all-in-one super-format, kids press play for Read-Along Mode with their favorite books and can switch to Sing-Along Mode or Learning Mode, found exclusively on Wonderbook, for a multisensory experience for readers of all levels. Launchpad, a pre-loaded tablet, is curated with collections of learning apps, videos, comics, and more grouped by age and ready to play right off the shelf. The portable Playaway audiobook device features over 30,000+ titles for children, young adults, and adults. All Playaway Products never require wi-fi or downloads and are the easiest way for libraries to circulate media. 

“As the market leader in edutainment, we are committed to high-quality content with products built for circulation,” said Gene LaMarca, President & CEO of Playaway Products. “Libraries make tough decisions with limited budgets. We meet the needs of an ever-evolving landscape with multi-format literacy, educational, and entertainment benefits to patrons." 

The partnership marks an expansion of Playaway Products to new audiences around the world. Beginning in April 2024, MDM Entertainment will offer Wonderbook, Launchpad tablets, and Playaway audiobooks for sale to public libraries in tiered phases. For more information, visit or to learn more and shop. 



Playaway Products revolutionized audiobooks in 2005 with Playaway, the preloaded audiobook. Since then, Playaway Products has expanded into a portfolio of innovative technology solutions that transform public libraries and PreK-12 classrooms, including the award-winning Wonderbook read-along. The mission of Playaway Products is to make digital content accessible to everyone, promote literacy, and bridge the digital divide. Follow them on Instagram at @PlayawayProducts.