Small Is The New Big

Seth Godin, one of today's most influential business thinkers, writes bestselling books like Purple Cow and All Marketers are Liars. And in between those annual books he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small Is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world. It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at a summer camp than at b-school? All of these riffs add up to a few essential themes: * Small is the new big because big has gone from a huge advantage to a liability. * Authentic stories spread and last, but lies get exposed faster than ever. * The ability to change fast is the single best asset for any person or organization. * Aretha was right: Respect is the secret to success. * It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity. Seth Godin is the author of seven international bestsellers: Permission Marketing, Unleashing the Idea Virus, The Big Red Fez, Survival Is Not Enough, Purple Cow, Free Prize Inside! and All Marketers are Liars. He is also the editor of The Big Moo and the founder and CEO of Squidoo. His blog is one of the most widely read and linked-to business blogs in the world and consistently one of the hundred most popular blogs on any subject. Check it out at www.SethGodin.com -- just click on Seth's head.