In Land of Lincoln, Ferguson embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between. He attends a national conference of Lincoln impersonators in Indiana; seeks out the premier collectors of Lincoln memorabilia from California to Rhode Island; attends a Dale Carnegie-inspired leadership conference based on Lincoln's "management style"; drags his family across the three-state-long and now defunct Lincoln Heritage Trail; and even manages to hold one of five original copies of the Gettysburg Address. Along the way he weaves in enough history to hook readers of presidential biographies and popular histories while providing the engaging voice and style of the best narrative journalism.